Business Planning and Strategist
Keith Nassetta
Bespoke consulting on long-term planning, market positioning, and goal setting.
ScrollAbout
Three Decades in business strategy and planning.
Keith Nassetta is the CEO of Nassetta Marketing, based in Sunrise, Florida. He has held executive positions across various software and managment related industries — Director at Entertainment Innovations, Director at Task Group, and Director at Task Capital — with a focus on business consulting. Works directly with operators, founders, and investors who need senior industry judgment without the overhead of a large advisory firm.
Why work with me
Bespoke expertise
Industry depth
Three decades of executive experience. Pattern-matching and Focusing on the failure modes most consultants don't see.
Software specialization
Hands-on experience with software platforms, from product selection through deployment and operator integration.
Equipment expertise
Direct experience in hardware to software integration. Building real-time data pipelines to monitor, process, and analyze physical device metrics.
Start-up consulting
Start-up engagements covering site planning, equipment sourcing, software selection, and operational readiness through opening day.
Selective engagements
A small, focused client load. You get senior attention on the work, with a hands on more direct approach allows for full customization and a true bespoke experience.
Industry network
Working relationships across operators, equipment vendors, software platforms, and regulatory contacts — warm intros when your project needs a specialist.
Practice areas
How I help operators
Engagements are scoped tightly. Fixed deliverables or defined timeboxes — never an open-ended retainer that drifts. Pricing on request.
Start-up consulting
End-to-end advisory for new casino projects: site assessment, equipment and software sourcing, vendor selection, operational readiness, and opening-day execution.
Customized Software
Designing web, desktop, and mobile applications that interact seamlessly with external hardware modules.
Full Machine and Equipment purchasing
Floor mix strategy, lease vs. buy analysis, vendor negotiation, and equipment placement consulting drawn from direct sales and leasing experience.
Operations advisory
Design and user experience, and day-to-day operational improvements and enhancing the existing framework and to optimize performance.
Client feedback
What operators say
“Keith's depth on the equipment side saved us months of trial and error. He's been on every side of the table — operator, vendor, lessor — and that perspective shows in the recommendations.”
Norwegian Cruise Lines
Get in touch
Let's talk
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